[Free Guide] Influencer Marketing for Professionals

An introductory guide to running successful influencer campaigns.

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#InfluencerMarketing works: Colgate's case study

Influencer Marketing works. Today it is really common to hear about brands that jump into this tactic to bring their ...
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eSports, advertising's hidden treasure

Internet has changed the rules of advertising forever. It brought consumers and brands together in a common "space" ...
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Content is the king once again: Instagram will no longer show the likes of the posts

The spiral of silence theory postulates that sometimes people don’t voice their opinions (when you do not ...
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Which is the most suitable influencer for your brand?

Why is influencer marketing creating such a trend within the marketing industry? Our first answer to this question ...
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Metrics and usability: know the differentials of the Lemmonet platform

Technology is a double-edged sword. On the one hand, it gives us the possibility of targeting our key audience in ...
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Why it's so important to be "less invasive" when advertising your company?

Audiences today pay to avoid ads. Back in the old days, announcements were "a necessary evil" in order to be able to ...
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Influencer marketing with a guaranteed KPI?

In June 2018 Instagram reached the astonishing figure of 1 billion monthly active users (MAU). While Facebook ...
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How to identify fake influencers on Instagram?

Influencer marketing is an industry that's grown exponentially in recent years. Social networks today are a main ...
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Have you already heard about Brandformance marketing? The perfect combination between Affiliate marketing and Influencer marketing

Affiliate marketing has been around for many years. I’d bet that if you have ever faced the challenge of increasing ...
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5 types of influencers to leverage in your brand strategy

Influencer Marketing is here to stay. In all platforms we can see how different brands collaborate with people who ...
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